Radio is referred to by some advertising
people as the ”Cinderella medium.” It can be spectacularly successful
if everything clicks—the right offer, the right message, the right copy,
the right stations.
Or radio spots can fall on deaf ears.
Radio ads require repetition to work. A minimum run of
at least fifteen ads on one station during a one-week period is
recommended. Furthermore, if your entire advertising run on a particular
station will be less than sixty spots during a month, try to keep the ads
within a particular time slot. This way you will reach the same listening
audience during each spot or often enough to create an awareness and
ideally a desire to buy or inquire about your product or service. If your
spots run on an erratic schedule, you might reach the full listeners of
the station but you won’t be reaching any one group of individuals often
enough to motivate them to take action.
A great way to zero in on the same people and have added
impact is to buy a sponsorship of a daily feature, such as a news or
sports broadcast. A sponsorship guarantees your ad will run at a
particular time and typically affords you a brief “sponsored by”
message in addition to your ad spot.
We can create your commercial, advertisement, program or
announcement to suit your business. Airplay rates for original music
recordings are available on a weekly, monthly, or quarterly basis. We also
offer production facilities and web promotions either on our site or
custom made sites hosted on our servers.
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